Raising public interest and collecting donations for African musicians to provide emergency aid have been the nonprofit’s mission with its global campaign in 2020. Supported by Salif Keita and Paulo Flores as ambassadors #SOULIDARITY drew attention to musicians from the African continent who rely on touring and performing.

#SOULIDARITY - the biggest fundraising campaign for African musicians during the COVID-19 pandemic. SOULIDARITY” is a campaign specially designed for musicians from the African continent who had to put their careers on hold. It is uncertain by when African musicians will be able to tour again to make a living. Without any financial help, a heart-breaking number of mind-blowing talents will struggle to continue their craft. While artists are always the ambassadors for spreading messages in every crisis, it is now the time to spread the message together for the artists.